25 Creative Ways to Bring More Attention to Your Business

Do you need more attention? Do you feel like your business isn’t top of mind in your community? People won’t buy from you if they don’t think of you. While the easiest way to increase sales is to upsell existing/current customers, the second-best way is increased exposure. These days—to stand out—you need to get creative. Here are a few ideas to help get your business the attention it deserves without breaking your budget.

  1. Host a contest on social media.
  2. Sponsor a chamber event.
  3. Start a Facebook group in an area that interests your ideal target market. Real estate agents, for instance, might start a group based on community happenings.
  4. Write an eBook showcasing your talents, special knowledge, or expertise. Give it away.
  5. Host a class at your local library.
  6. Celebrate a national day with a giveaway (like a free drink with every slice of pizza on National Pizza Day).
  7. Be a guest on a local podcast.
  8. Write a guest blog for a site that is popular with your target market.
  9. Set up your Google My Business page.
  10. If you are a service provider, look for ways to attach your company name to your work. For instance, a painter may ask the homeowner if they may place a sign in their yard while the work is completed. Some companies offer discounts for that.
  11. Place an advertising wrap or window cling on your car.
  12. Advertise in a program for a large graduation or popular community event.
  13. Email past customers and those who have shown interest in you. Send them deals.
  14. Create a VIP group that receives special benefits for a minimal investment (like free shipping).
  15. Pay for search results.
  16. Use targeting on social media ads.
  17. Host a party or open house at your place of business. Offer door prizes, swag, and/or free food.
  18. Purchase a chambertising ad or directory placement.
  19. Get your business added to the local tourist map.
  20. Ask for referrals. Answer reviews on review sites.
  21. Create cool swag and give it away to employees, partners, and vendors—walking billboards.
  22. Post to local Facebook groups. Be solutions oriented.
  23. Create video content showing off your business. Bonus points if you can entertain your audience, not just provide good information.
  24. Purchase website ads.
  25. Create a text offers list (with your customer’s permission, of course) and text out flash deals.

Marketing needn’t be expensive. If it provides good return on investment by bringing in more money than it costs, it’s invaluable. With these ideas you can play around with the right mix to find what works for you and provides good return and conversions.